Blue Massawippi’s mission is to preserve the health of Lake Massawippi. As such, it prioritizes the improvement of water quality throughout the watershed. In order to improve the quality of life along the lakeshore, it also concerns itself with its shoreline housing and its visual and sound impacts, and ensures the respectful and safe use of its waterways by sportsmen and pleasure-boaters.

To achieve its mission, Blue Massawippi bases its actions on the following values: sustaining environmental vigilance, keeping up to date on scientific developments, listening to citizens, communicating popularized and educative information, searching for varied and accessible solutions, presenting the interests of its members, residents and users to public officials, closely following the application of municipal regulations in waterside areas, developing projects in collaboration with local and regional organizations, undertaking concrete improvement projects and finally, developing a long-term vision.