Strategic plan


EverBlue Massawippi gave itself five years to achieve the objectives described below. Each year is dependent on the progress of previous ones. The evaluation of our performance is the first step in the process of reassessing our goals and our actions. The present document is dated February 1, 2014 and is an update of the plan.

1. Act as mouthpiece for the lake, recognized by the population

1.1 Knowing how the public perceives EverBlue Massawippi

1.1.1 Membership campaign (renewal) together with a survey
1.1.2 Systematic request for comments in the newspaper
1.1.3 Specific page on the website and Facebook activation

1.2 Maintaining a precise record of the health of the lake (including tributaries) and ensuring its systematic application

1.2.1 Maintain full RSVL tests
1.2.2 Maintain tests of tributaries in collaboration with the two MRCs, IRDA, or any other organization (eg., U of S) (re lake patrol)
1.2.3 Expand the Sentinel Project (including students) with extensive testing by U of S on a regular basis
1.2.4 Establish systematic communications with municipalities regarding cyanobacteria

1.3 Informing the public and raise awareness of the goals, roles and actions of EverBlue Massawippi

1.3.1 Edition of three issues of the journal Le Massawippi:
1.3.2 Reorganization and regular updating of the site, translation, online payment, comments page
1.3.3 Send bilingual monthly e-newsletter only to announce additions to the website (easy unsubscribe option planned)
1.3.4 Organization of public contests as part of our efforts, remittance of the prize at the annual conference
1.3.5 Annual conference (Fall)
1.3.6 Participation of EverBlue Massawippi in various competitions
1.3.7 Establish and maintain inter-association leadership and coordination (2014 target: Lovering and Magog)
1.3.8 Promotional items (re conference, fairs, markets, etc.)
1.3.9 Lake patrol (re use of the lake and riparian zones)

2. Take concrete structural conservation measures in the Lake Massawippi watershed

2.1 Riparian zone around 100% of the lake

2.1.1 Take stock in spring 2014 and review the strategy
2.1.2 Identify non-compliant public spaces
2.1.3 Promote a common set of regulations for the Parc Régional
2.1.4 Propose a special inspector for the five municipalities
2.1.5 Evaluate the possibility of a part-time lake patrol response team in riparian zone
2.1.6 Take note of and publish the best cases
2.1.7 Evaluate the possibility of sponsoring a major project (eg., plage des Servite)

2.2 Tomifobia River Watershed Project

2.2.1 Develop groundwork for the Tomifobia watershed project Phases 3 and 4
Maintain the consultative committee for which EverBlue Massawippi will provide leadership
2.2.2 Establish a timetable for the continuation of our actions
2.2.3 School outreach, ground cover culture, ditches, principle of free zone, remote municipalities
2.2.4 Budget necessary long-term fund-raising activities
2.2.5 Implement immediate actions

2.3 In collaboration with the Parc Régional Massawippi, maintain a permanent dialogue and develop specific projects to ensure the protection of the lake and its immediate area

2.3.1 Standardize and monitor the implementation of municipal laws
Regular communication with municipalities + systematic monthly reviews of agendas and minutes
2.3.2 Continuous communication with the Parc, suggestions and offers of service
2.3.3 Dealing with complaints and requests from members
2.3.4 Denunciations of illegalities and follow-ups
2.3.5 Quality of life and use of the lake (lake patrol)
2.3.6 Specific projects in the context of ongoing actions (eg., Lobadanaki Park, lake patrol)

3. Insure the maintenance and growth of an effective organization

3.1 Growth and maintenance of up to a thousand members

3.1.1 Renewal campaign and membership + phone calls in May and June, telephone survey

3.2 Versatility of directors and representation of the watershed on board of directors

3.2.1 Establish the role of the executive board
3.2.2 Targeted search for directors February and March
3.2.3 Targeted search for volunteers March April May

3.3 Ongoing Operational Budget $150,000

3.3.1 Develop a priority funding system for permanent employee (base $35,000) for a period of five years
3.3.2 Establish an incentive for small donors to ensure an income of $35,000 from membership
3.3.3 Secure corporate funding for specific projects
3.3.4 Secure municipal financing for long-term projects